China’s Made-In-Europe EVs Pose New Threat To Region’s Carmakers
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LONDON - China’s electric carmakers are expanding in Europe to blunt the impact of tariffs meant to weaken their price advantage over the region’s ailing legacy manufacturers.
With the European Union (EU) hiking duties on Chinese electric vehicles (EVs) to as much as 48 per cent, China’s new generation of green car manufacturers is teaming up with local industry so their cars are considered home-grown. Without these measures, Chinese EVs could become thousands of euros more expensive for consumers, or else unprofitable.
Barcelona will soon play host to the Omoda E5, made by China’s Chery Automobile, which has partnered with Spain’s Ebro-EV Motors. In Poland, Chinese maker Leapmotor’s T03 city cars are rolling off an assembly line owned by Jeep and Fiat maker Stellantis. Meanwhile, BYD has announced plans for its own factory in Hungary, with another on the horizon in Turkey, and Zeekr is weighing production sites owned by its parent Geely.
The arrival of China’s EV makers is a risk for European car giants, which have little choice but to strike partnerships and make space for their upstart rivals as they face shuttering some of their own sites to adjust to faltering global sales growth.
By the end of the year, Chery hopes to start production at the former Nissan Motor factory near Barcelona’s cargo port. It is also scouting sites for a second European location.
“We are determined to move ahead with our launch team, with our operation in Europe in the short term, medium, and long term,” said Mr Charlie Zhang, president of Chery Europe.
Chery and Ebro are targeting the production of 150,000 cars a year at the Spanish facility by 2029. Mr Zhang, speaking a day after the EU announced the extra tariffs, said Chery also aims to build up local research and development, manufacturing and distribution “to become a truly European company”.
The Spanish plant will assemble cars from kits that have been partially “knocked down”, according to Chery. Typically, such vehicles are made in cheaper locations, taken apart and then reassembled closer to where they are sold. The process, common in auto manufacturing, will allow Chery to avoid EU tariffs imposed on finished cars.
The European Commission is still sorting out how the new tariffs will apply to joint ventures that were not part of its anti-subsidy investigation. While talks could stave off the extra duties before they are made permanent in November, China has already started a retaliatory probe into alleged dumping of pork products from the EU.
It is just one strand of a wider global trade dispute. The United States has imposed tariffs on Chinese EV imports that can top 100 per cent, as the world’s two biggest economies spar over an industry that has grown rapidly thanks partly to Beijing’s subsidies.
The EU has taken a softer stance. It needs cheap EVs to meet a 2035 goal to phase out combustion-car sales, but sales growth has sputtered, hit by the removal of some government support. Volkswagen’s ID.3, for example, retails at around €37,000 ($53,900), compared with BYD’s Dolphin hatchback that sells for about €33,000.
While China’s EV makers have taken less than 10 per cent of the market share in Europe so far, the region is the most lucrative outlet for the likes of Nio and Xpeng, which have gone from rapid expansion in their local markets to overcapacity.
Chinese firms need a workaround for European tariffs to avoid sacrificing profit or exposing customers to the pain. According to BloombergNEF, the estimated margin for state-owned Saic’s MG4 EV could plunge from 25 per cent to just 1 per cent. Some of this could be avoided if the firm raises prices, or if battery costs continue to tumble – another area where Chinese firms are outpacing EU competitors.
“List prices of Chinese-brand models are unlikely to change, as they currently lack the brand equity to justify a price increase,” Mr Matthias Schmidt of Schmidt Automotive Research said.
In an added benefit to the region, localising production in Europe “can attract car parts makers”, said Ms Ganyi Zhang, a market analyst with Upply, a digital logistics platform.
There’s plenty more scope for partnerships in the face of cost pressures including the EU tariffs, Citigroup analyst Harald Hendrikse said. “All the Europeans will be making some sort of Chinese car soon, whether in China or in Europe.”
Source: The Straits Times
With the European Union (EU) hiking duties on Chinese electric vehicles (EVs) to as much as 48 per cent, China’s new generation of green car manufacturers is teaming up with local industry so their cars are considered home-grown. Without these measures, Chinese EVs could become thousands of euros more expensive for consumers, or else unprofitable.
Barcelona will soon play host to the Omoda E5, made by China’s Chery Automobile, which has partnered with Spain’s Ebro-EV Motors. In Poland, Chinese maker Leapmotor’s T03 city cars are rolling off an assembly line owned by Jeep and Fiat maker Stellantis. Meanwhile, BYD has announced plans for its own factory in Hungary, with another on the horizon in Turkey, and Zeekr is weighing production sites owned by its parent Geely.
The arrival of China’s EV makers is a risk for European car giants, which have little choice but to strike partnerships and make space for their upstart rivals as they face shuttering some of their own sites to adjust to faltering global sales growth.
By the end of the year, Chery hopes to start production at the former Nissan Motor factory near Barcelona’s cargo port. It is also scouting sites for a second European location.
“We are determined to move ahead with our launch team, with our operation in Europe in the short term, medium, and long term,” said Mr Charlie Zhang, president of Chery Europe.
Chery and Ebro are targeting the production of 150,000 cars a year at the Spanish facility by 2029. Mr Zhang, speaking a day after the EU announced the extra tariffs, said Chery also aims to build up local research and development, manufacturing and distribution “to become a truly European company”.
The Spanish plant will assemble cars from kits that have been partially “knocked down”, according to Chery. Typically, such vehicles are made in cheaper locations, taken apart and then reassembled closer to where they are sold. The process, common in auto manufacturing, will allow Chery to avoid EU tariffs imposed on finished cars.
The European Commission is still sorting out how the new tariffs will apply to joint ventures that were not part of its anti-subsidy investigation. While talks could stave off the extra duties before they are made permanent in November, China has already started a retaliatory probe into alleged dumping of pork products from the EU.
It is just one strand of a wider global trade dispute. The United States has imposed tariffs on Chinese EV imports that can top 100 per cent, as the world’s two biggest economies spar over an industry that has grown rapidly thanks partly to Beijing’s subsidies.
The EU has taken a softer stance. It needs cheap EVs to meet a 2035 goal to phase out combustion-car sales, but sales growth has sputtered, hit by the removal of some government support. Volkswagen’s ID.3, for example, retails at around €37,000 ($53,900), compared with BYD’s Dolphin hatchback that sells for about €33,000.
While China’s EV makers have taken less than 10 per cent of the market share in Europe so far, the region is the most lucrative outlet for the likes of Nio and Xpeng, which have gone from rapid expansion in their local markets to overcapacity.
Chinese firms need a workaround for European tariffs to avoid sacrificing profit or exposing customers to the pain. According to BloombergNEF, the estimated margin for state-owned Saic’s MG4 EV could plunge from 25 per cent to just 1 per cent. Some of this could be avoided if the firm raises prices, or if battery costs continue to tumble – another area where Chinese firms are outpacing EU competitors.
“List prices of Chinese-brand models are unlikely to change, as they currently lack the brand equity to justify a price increase,” Mr Matthias Schmidt of Schmidt Automotive Research said.
In an added benefit to the region, localising production in Europe “can attract car parts makers”, said Ms Ganyi Zhang, a market analyst with Upply, a digital logistics platform.
There’s plenty more scope for partnerships in the face of cost pressures including the EU tariffs, Citigroup analyst Harald Hendrikse said. “All the Europeans will be making some sort of Chinese car soon, whether in China or in Europe.”
Source: The Straits Times
30 Jul 2024
